Beard and Blade is made for the man who wants to do things properly. Built on the basis of holding onto masculine traditions, Beard and Blade is an online retailer of men’s shaving and grooming supplies.
A Melbourne based company with ambitions of becoming a global powerhouse, Beard and Blade reached out to me to develop a masculine yet approachable identity.
The friendly bearded face acts as a mascot and secondary logo for the brand; used across communications, packaging, and other brand vehicles.