Established in 2006 and acquired by the Cotton On Group, T-Bar was relaunched as Cotton On’s graphic tee program; celebrating artists and the graphic tee.
I redefined the brand with an updated logo and style guide to help give the brand a voice and attitude. To relaunch the brand I created a campaign, ‘Express Yourself’, rolled out in stores, in centres and on the streets in 16 countries around the world.
Launching the new T-Bar brand in-store, the Express Yourself campaign rolled out across windows, price points and light boxes.