Kathmandu’s XT Series are products engineered to provide technical performance in the world’s harshest conditions. This elite label is the result of exceptional design, extensive testing, and endless consultations with outdoor professionals.
After 18 months of the gear being developing, it was my copywriter and I‘s job to relaunch the brand’s pinnacle range.
The face of the campaign, Tim Jarvis, worked with the in-house product design team to reengineer the XT range from the ground up.
To tease the campaign launch, a 15 second edit of the full length film was developed to create hype and interest across Kathmandu’s social media audience.
The flagship asset for the XT: Engineered to Endure campaign is the three minute design film featuring environmental explorer, Tim Jarvis.
Silver award winner for Cinematography, Australian Cinematography Society (ACS).
Across Kathmandu’s fleet, the relaunch of it’s XT range took precedent as the brand’s main window communication accompanied by the latest gear.
A selected number of stores had capsules for the range created for them, ranging from signage, special fixtures, and propping.
Art direction: Brett Danielsen
Copywriting: Ryan Najelski
Photography: Lee Howell
Cinematographer: Miles Rowland
Video Editors: Resonate NZ
Portrait of Tim Jarvis: Miles Rowland