In the dawn of Cotton On’s elevated basics range of tees, The One by Cotton On needed a more polished and elegant look. The range, featuring Lara Bingle, was based on the concept that you’ve found the one and would need to look no further.
I created a full campaign, from creative concept to finished product for all print and digital collateral. With global coverage, The One has made Cotton On a true destination for basics.
A year after launch, The One celebrated with an event hosted by the face of the campaign + an updated promotion in-store.