Established in 2012 as a new concept for consumers, Project Ten embodies a vibrant, and modern Australian spirit, designed to make your everyday brighter.
I was asked initially to develop a tone of voice and the brand aesthetics in it’s early stages, but quickly took on all design aspects; from bag design to packaging, marketing and further brand development.
Bags of all sizes, with millions of uses. Each season has a theme, and big idea - with a range to match.
Social posts + web page banners to match the fun brand tone, and bright colours of Project Ten products.
After working with Project Ten for a while, the brand was lacking a small signature - a monogram trademark that could be recognised and synonymous with it’s name.
It was important for the brand’s monogram to do more than sit with the logo; a repeat pattern was developed to use across products and packaging.